As we move well into 2009, relationships between suppliers and customers are going to be more valuable than ever. Customers will be looking for suppliers who are in it for the long haul. The long haul may involve longer time-to-decision to partner with a supplier. The long haul also may incorporate customer expectations of shorter time to payback or return-on-investment from this partnership.
As you develop new business, your ability to leverage your company’s knowledge of existing customer relationships translates into a high level of service quality delivery for the long haul. Every customer touchpoint is critical to service quality delivery, throughout your entire company and supply chain. The value you place on your relationships with your internal customers / employees will be apparent to your external customer base.
Where do you fit in the supplier/customer equation? What opportunities do you have to provide value to upstream and downstream relationships? Learning the needs of “incoming” and “outgoing” relative to your function can make all the difference in the world for retaining customers and developing new ones.
Why do anything less than exemplify high service quality delivery?