If you are attending this year’s IMTS 2012, consider turning your experience into something more than another business trip or engineering field trip. Walking the exhibition space is magical. The types of special machinery, and their interoperability, is mind boggling. It reinforces the breadth and depth of manufacturing, engineering, and software talent that’s out there in the global competitive marketplace.
This year, think about getting even more out of your experience by fine-tuning – or even jump-starting – your soft skills. Soft skills are powerful. You know the skill set I’m talking about: it’s the skill set that everyone feels they were never taught in school.
In this globally competitive marketplace, all of us are responsible for developing revenue for our company, whether we actually are a salesperson, or an engineer or sales engineer. IMTS isn’t just for the big boys and girls. Learning how to be comfortable speaking business, as well as engineering, begins by understanding the dynamics of business development, customer development, and sales strategies.
I’ll be offering a course on technical selling which is a must for anyone attending IMTS in particular. If you are a member of the B2B universe, including owners, sales engineers and technical entrepreneurs. The Fine Art of Selling Technology, is on September 6, at 4:00 PM Eastern. The course focuses on how to develop revenue by having ongoing, relevant conversations that everyone wants to be a part of. My course is geared towards anyone working with and for – or selling to – technical professionals and academicians, sales professionals wanting to turn on the left side of their brains, and entrepreneurs and start-ups engaged in monetizing their ventures.
It’s the course they never taught you in engineering, business or sales school. It offers a roadmap to starting to make a difference in your company’s revenue stream.
My course celebrates the end of a three-week sales school that I’ve had the privilege of participating in with my colleagues. So scroll down to the end of the list to register for my course and CLICK HERE.
Think about the areas do you need the most help to build your business. Then take that first step by moving outside of the status quo and into a role of business development, as well as technical, leadership.
Babette Ten Haken helps manufacturers, engineers, and start-ups uncover the mysteries of their customers and markets. What would your revenue stream look like if the fulcrum of your business model was collaborative sales and technical teams, focused on developing loyal and retained customers sold on the experience of working with you? Connect with Babette on LinkedIn, Twitter, and by contacting her . Do you mean business?