Stuck in Your Here Trying to get to Their There?

Anthony Iannarino just wrote an insightful post: On Being Young and In Sales  which got me thinking about how we grow  as  individuals within our areas of professional development.  Although I went through plenty of times as a corporate newbie where I desperately wanted someone, anyone, to tell me exactly what to do and when to do it, that never really did happen. 

Thank goodness.

As a young professional, I was told, and spent a lot of time trying, to sell like this or that person because they were the top sales dog. That wasn’t exactly what I needed to do.  Or trying to sound like this or that   person sounded in research  meetings because they were the power person. Or playing it safe like this or that   person, who always did the right thing, colored inside the lines, and was a company man who had a really large retirement package on the horizon. As though imitation was the roadmap to success.

Whose idea of success was that?

None of that copycat stuff even “fit” me. In fact, it grated against the who and why and where I was as a person – my value and even my ethic system – although I constantly was trying to shove that under the surface in order to fit in and run with the pack. To assimilate into “their” there.

It doesn’t work. It never works.

Not that I knew everything. Far from it. And I certainly was known for asking questions, lots of them, to try to understand the context for all these behavior patterns and processes and practices. Which kinda bugged the crap out of the folks firmly entrenched in their comfy status quo.

I made a pivotal decision to be happy being a sponge in my here instead of targeting” their” there.  I am, and remain, a lifelong learner. I have found that my willingness to listen and be open to other folks’ perceptions  creates a portal to communication.

That communication can be leveraged via collaboration. That collaboration creates synthesis, innovation, team work, solutions.

I found that management subsequently placed me in situations requiring facilitation of traditionally warring departmental factions. Because I stopped chasing “their” status quo there and started to show them what my out-of-the-box “here” could do for revenue generation.

I loved those cross-functional meetings. Do you have any idea how much you can learn from these incredible industry resources once you create a discussion that allows them to chew on the problem, differently, than they have been? 

That facilitation capability is how I’ve always been hardwired. It’s just innate. Once I realized where my “here” was, I ceased my efforts to fit into their there. An early mentor of mine, engaged in venture capital, mergers, and acquisitions, made all the difference in the world to how I adapted what I knew and adopted corporate behavioral norms, and applied it to the matter of getting new products to market. He took my myopic and frustrated world view up to an altitude of about 10,000 feet.

I liked my here. It gave me perspective on their there.

There never was another meeting I walked into that I wasn’t taking that big picture perspective and applying it to the behavior, data, and anticipated outcomes I was responsible for directing, facilitating, guiding.

Once I gave myself permission to stop chasing their there, I got to my here. I’ve never looked back.

What is your here?

 

Think like a Venture, Sell like a Pro

Last evening’s University of Michigan Student Venture Showcase underscored that today’s business development environment is, indeed, global and competitive. The student teams had completed the TechArb8 program which is part of the Center for Entrepreneurship.  Each team was assigned a mentor to assist them in assessing the viability of their product concept, how a pivot in their thinking might move their concept forward, and determining next steps for their venture.

As a mentor in this year’s Showcase, I find that ventures and mature manufacturers each can take a lesson out of each other’s respective playbooks. Mature manufacturing and service companies often are in the same position as second stage start-ups: stuck in the space between early adopters (or having a loyal customer base) and mass or larger market attraction (having the marketplace pull your product, service, or platform into it).  Entrepreneurs, especially the technical ones, are at a loss for how to have the customer conversations that even your customers didn’t know they wanted to have with you. Sound familiar? [Read more...]

LinkedIn’s Impact on Sales and Engineering

Wondering how to get more out of your LinkedIn profile?  You’re not alone.  Jill Konrath, a highly respected colleague of mine ,  thought leader and strategist, and a renown sales guru, is asking this same question.  Author of SNAP Selling and Selling to BIG Companies, Jill specifically asked me to invite you to participate in this survey. [Read more...]

Daniel Francès – How I Broke Up with Sales, Got Engaged to Massage, and Ended up Marrying Cold Calling

In 2008, Sales broke my heart.  I took it out dancing and wined and dined it, and it effectively kicked me to the curb.  My whole life, I was drawn to selling, and manager after manager told me that I need to calm down, focus, embrace the traditional, tried and true Selling Steps and Stages (networking, initial contact, first meeting, price introduction, logging all activities in a CRM system, negotiation, contract, closing, follow-up.)  All I wanted to do was jump up and down, meet people, have thought-provoking, interesting conversations with them, sell them a quality product that they actually needed, and walk away.

I was told that this was not Sales.

From the start, I could always engage people – at the risk of sounding arrogant (which I do from time to time) I’ll say that it’s my gift.  That said, I am (ahem) not particularly talented at some of the other (very important) parts of the sales process, like drawing up contracts.  I have a tendency to ramble – can you tell? 

Early in my career, I would pound through call after call after call, get several initial meetings lined up, go in and sell my heart out with success, and then falter at the contract piece, fizzle at price negotiation and end up handing MY client off to someone else who was more skilled at the latter part of the process. I never documented anything and my numbers were consistently low, even though the first 25% of the process (and what seemed to be the hardest part for everyone else) I was knocking out of the park.  Sales was kicking my proverbial behind. 

As anyone in an unrewarding relationship can tell you, there is only so long you can put up with this give-but-not-get ratio. 

Meanwhile, I had become a father, and encountered all of the responsibility that comes with such a momentous life change. As passionate as I had always been about Sales, I now had a daughter to not only feed but dote upon, and I wanted to do that as effectively as I could.  My Sales Manager at the time was, shall we say, a less than a gentleman.  He chain smoked cigars in the office. At review time, he had a habit of walking through the cubicles and simply pointing at each of us and saying “You can stay” or “You, get out.”  A real gentleman.  To his credit, however, he took me into his office and sat me down, and with all the compassion he could muster, suggested that I try an alternate career path.  So, I had a long talk with Sales and after some tears and a bottle of Pinot Grigio, we decided to go our separate ways. 

I expressed a passing interest in Massage (another way to connect with people) and took it to a few movies.  Massage and I got along well, and although the passion and electricity I felt for Sales was absent, it seemed more consistent, more accountable and ultimately more viable as a long term career option.  As always, if I was going to get involved in something, that meant going at it 1000%.  This translated into leaving my little girl temporarily, relocating to Thailand and attending intensive instruction courses to perfect my technique with the goal of eventually opening a private practice back in Holland.  Massage and I took a trip together, got much more intertwined, and made a commitment.

I returned to my daughter and to Holland with my new fiance, Massage, and we began to build a life together.  Massage and I lined up private clients, scouted a location for a clinic, the whole works.  All this time, I was getting random calls here and there from folks in my previous (sales) life asking me for tips on how to become great at the part I had been great at – the Cold Call.  They remembered that I was talented at knocking down doors and as the economy had slowed down, their skills in the second and third pieces of the sales process were not paying the rent – contract negotiation had become less important and they were faltering.  I was happy to help out, as long as it didn’t interfere with my shiatsu, and conducted several very informal mini training sessions about what to say and what not to say, how to really connect with potential clients rather than sell to them, how to be genuine, and what that really meant.

The night before I was about to sign the lease on my massage studio, an old friend gave me a call to check in on me and my daughter and life in general.  I’m pretty sure that everyone has this kind of friend – he and I know each other from way back; we had a lot in common when we were kids although not so much any more, and while we speak rarely, there is no beating around the bush – ever.  I brought him up to speed on my new endeavor, which was by then not so new, and he called me an idiot.  Just like that – he is not a man to mince words.  It was pretty unnerving, considering I was putting as much of my heart and soul into massage as I could, hoping it would transform me into the Accountable Suburban Father I needed to be, rather than the Passionate Yet Inconsistent Salesperson I was formerly.

My friend, bless his heart, accused me of selling out. 

This seemed ironic, considering I had LEFT Sales.  He said, quite unceremoniously, that I sounded like a man beaten up, a man who had given up, a man who was going through the motions and was lying to myself.  He pointed out that while I was doing the “right” things, I was describing them passionlessly, in a way he had never heard me talk about an adventure before.  He said that it was like I was engaged to the “safe”, pasty faced, pinstripe- wearing woman for the wrong reasons, and I should be marrying the risky, motorcycle riding girl who makes me feel alive, even though it may mean that she stomps on my heart later.

He said it was worth it.

I never signed that lease.  After my friend finished berating me, I looked into the face of what made me happy, broke it off with Massage, and began writing The Cold Call Bible.  That night.  The Cold Call Company and I have been together ever since, not only providing for both me and my daughter, but lighting the fire within me that deserves – that needs – to be lit. 

It turns out that Cold Calling is the tattooed, risky broad that I married.  We are very happy.

Daniel Francès, author of The Cold Call Bible and experienced Cold Calling Trainer, was born with sales running through his veins. While other boys daydreamed of becoming firemen or famous soccer players, Daniel knew instinctively from the age of seven that he aspired to sell. Beginning his career in New York, he became first acquainted with the phenomenon of cold calling, and was intrigued and inspired. He immediately internalized this form of marketing as second nature.  After studying, fine tuning and practicing his craft, Daniel became a master of the Cold Call. In 2010, obsessed with training others to master the Cold Call, he established The Cold Call Company dedicated to the art of cold calling. He now custom designs and delivers corporate cold calling training programs and is an adviser on how to gain new business using cold calling.

Daniel can be reached by;
PHONE: EU +31 20 77 42 836
USA: 347-379-1998
EMAIL: daniel@thecoldcallcompany.com
CORPORATE WEBSITE: http://www.thecoldcallcompany.com
BOOK SITE: http://thecoldcallbible.com/
TWITTER: @coldcallcompany

Do You Have Skin In Your Game?

How comfortable are you at the helm of your entrepreneurial start-up? Is this what you expected when you decided to become the CEO of your new venture? Entrepreneurial fantasy gets a huge wake-up call with reality once mentors, advisors, and funders become involved in the collaborative process.

Your comfort level is directly correlated with how much skin you have in your own game. [Read more...]

Engineers- Your Extra Set of Sales Eyes and Ears

Whether you are in a business development function for an engineering-intensive company or whether you are part of the technical team for that company, you are responsible for revenue generation. Engineering firms who marginalize or compartmentalize their business development team are out of touch with what’s required in today’s global environment for successful revenue generation and customer retention. Sales people who are hunters, dropping off the saber-tooth tiger of a contract to the techies and then trotting back out to land their next big prey, are missing out on important, collaborative exchange. [Read more...]

3 Tips on the Care and Feeding of Techies

You know who I’m talking about. The techies who live in the cubicles in the departments you never visit. The folks you call the “geeks” who speak in unintelligible language that makes you feel on the outside looking in. The nerds who fix the unfixable, solve the unsolvable and basically make everything you promise to your client….workable, implementable, deliverable.

Those guys and gals. “Them.”

“They” are the folks who can make you so relevant and value-added to your customers and prospects that You become known for being allied with Them. What a thought! [Read more...]

It’s All Sales Blah-Blah-Blah to Engineers

If you feel speaking with engineers is like having a root canal without anesthetic, don’t flatter yourself: engineers feel the same way about talking to sales people. Either way, this conversation isn’t really much of a dialogue at all, in the majority of status quo conversations. Is it?

Engineers tend to be specific and direct in the type of knowledge they are asking about and in the nature of answers they expect to receive. Words are very important to technical professionals: a word translates into a design specification or outcome. If you, as a salesperson, don’t know your stuff and are throwing around technical buzz terms like they are confetti, I don’t have to tell you that technical professionals will have no mercy in making you feel like an inferior life form. [Read more...]

Selling Fearlessly, Interview with Author Robert Terson

Robert Terson just published his new book, Selling Fearlessly: A Master Salesman’s Secrets for the One-Call-Close Salesperson. The book offers wisdom, insight, and a remarkably fresh look from a master salesman who spent more than 40 years in the field. 

His message is applicable to everyone who sells: which basically means all of us looking to commercialize research, deliver our start-up or entrepreneurial vision into the marketplace, and earn major market traction for our already established company.

I had the honor of interviewing Bob last month about his new book. Here’s what he had to say:

Babette: Bob, you have “been there and done that” quite a number of times. Why write a book when you could just go off to some desert island someplace?

Bob: When I retired in January 2010, I knew I wasn’t the kind of man to just sit around, play golf, etc.; I knew I needed to be challenged, remain in the arena, contribute, give back to others. I wanted to write, do some speaking, live my retirement years on my own terms. You can sum it all up with one of my favorite quotes, from an unknown source: “If you don’t have a dream that is so outrageous that you couldn’t possibly succeed unless God Himself puts in a personal appearance, you’re not alive.” I need to be fully alive until my last breath.

Babette:  It could be said that your approach to the sales formula comes from a different era of selling. Yet what you bring to the table is timeless. In this era of Sales 2.0, what’s your secret? [Read more...]

Is Your Company Culture A Cosmic Mystery?

What goes on “inside” organizations where design and engineering magic happens? What does the status quo look like in your manufacturing or engineering firm? In companies full of engineers and designers, the company structure may not have changed much since the the pyramids were built  – except there now are quite a few technology upgrades and less staff involved.  There are job titles which equate with specific roles and functions as work goes through the organization and is eventually implemented into the outside world.

A critical aspect in this status quo model involves the individuals who initially identify and input that work into their organization. There is more to the functionality of these business development professionals than just handing the baton off to the next person in the project relay-race. [Read more...]

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