Have you ever sat in meetings where someone goes on and on and on? All you want to do is throw your arms up and say: “Please get to the point, already!”   In this era of 140 characters – or less –expressing ourselves succinctly is valuable.

Have you convinced yourself that it’s more important to be succinct than it is to be accurate?

Which is the flip side of this discussion. With everyone devoted to 140 characters or less (115-120 if you want folks to RT you), tweets are composed with a less is more strategy. Or basically cut down to something that is tweetable.  Which creates a lot of interesting tweets, that sound provocative and juicy.

Everyone wants to feel that they are the one with the scoop, the sensational “information” which everyone RTs. After all, the more viral your tweet, it must be right, it must be accurate, it must be real. Yikes! [Read more...]