It’s easy to focus on all our business development possibilities, rather than drilling down on those which we – and only we – do exquisitely well. That’s why we have competitors: they focus on producing deliverables more efficiently than we do, in spite of their deliverables not-quite-being what we would have produced.
Probably because our competitors are not half as creative as we are. Probably because they realize this and focus on what they are capable of producing instead of bemoaning the fact that they can’t do it like we can.
After all, if they can get deliverables out the door into customers’ hands, who knows the difference? [Read more...]