What's the benefit of collaborating with technical colleagues for business development? How about shortening the sales cycle, winning more business and driving revenue, for starters.
Babette Ten Haken, and the Sales Aerobics for Engineers® blog, is committed to the belief that successful business development is fueled by productive and profitable collaboration between non-technical and technical professionals. Today's successful owners, employees and entrepreneurs need to be able to confidently incorporate upstream and downstream business information to provide value to their organizations.
Babette Ten Haken, Founder and President of Sales Aerobics for Engineers®, LLC, is a process strategist. She specializes in getting people on opposite sides of the table, like engineering and sales people, marketing and sales, manufacturing and R&D, to speak productively and, most importantly, profitably. That type of specialization means business.
Babette Ten Haken's right-brain, left-brain, no-nonsense business perspective is grounded in scientific and clinical research and new product development. A skilled facilitator in the B2B and B2C arenas, she is certified in Six Sigma and coursework in Lean manufacturing processes and practices. Babette Ten Haken's experience in sales and marketing, particularly on the sales-engineering business development interface in the pharmaceutical and industrial/manufacturing arenas, round out her focus.
Babette Ten Haken is called on to facilitate meetings between R &D and marketing/sales folks, providing the "simultaneous translation" skillset that results in all parties seated around the table speaking productively and collaboratively. Her ability to correlate processes and practices with an understanding of the dynamics of revenue generation allow her clients to have a more focused, consistent and disciplined approach to business development.
Her book, Do YOU Mean Business? Technical / Non-Technical Collaboration, Business Development and YOU is available on Amazon.com. To learn more about it, click on the book title link, above.
STUFF....
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The Sales Aerobics for Engineers® blog, website and Babette Ten Haken have no affiliation with any engineering firm or any other company whatsoever other than the corporate entity, Sales Aerobics for Engineers®, LLC. So don't think about using the Sales Aerobics for Engineers® name, or tagging pages of your website or your blog with my name or my company name or my blog name unless you have my direct permission. Thank you for your respect of this author's rights.
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