Bringing Entrepreneurial Mojo to Established Companies

Earlier this week, I answered a question on Quora about how I’d describe the habits of successful entrepreneurs. I jotted down 10 habits I observed in many highly successful entrepreneurs I know or have read about. I realized that these habits are the same ones I would use to describe owners and employees working for established and successful companies, whether in the B2B or B2C universe.

Many established companies are introducing new products, platforms, and services using what’s worked for them in the past. Their current venture initiative comes crashing into the reality of why strategies and tactics that worked in the past may not apply within today’s digital millennium marketplace. Time to retool and recalibrate.

 My take on entrepreneurship boils down to:

1) Entrepreneurs don’t take “No!” for an answer.

2) Entrepreneurs get up one more time than they fall down.

3) Entrepreneurs assume accountability and responsibility for Everything in their Enterprise.

4) Entrepreneurs don’t have thin skin.

5) Entrepreneurs aren’t enamored with the entourage and trappings of their enterprise as much as they buy in to the experience and leadership demands of their enterprise.

6) Entrepreneurs understand that if they built it, it’s their obligation to sell it. Generating their revenue stream is their responsibility.

7) Entrepreneurs want their venture to make a difference, and a long-term one. They don’t consider their venture to be flavor-of-the-month.

8) Entrepreneurs give in order to receive; sharing knowledge, expertise, insights, advice.

9) Entrepreneurs don’t delegate.

10) Entrepreneurs know what to do next, and leave themselves open to all possibilities of what Next looks like.

Which got me thinking.

The bottom line is that the bottom line is part of everyone’s job responsibility whether stated or not. Every person you have working for your venture, your enterprise, your startup, your company impacts revenue creation in one way or another. Either they are eating up way too many resources or they are part of service quality delivery fueling customer satisfaction and retention. Either they contribute to input-throughput-output or they create obstacles for other folks, including your customers.

It’s all hands on deck. All of the time.

What is your goal, as the head of your venture or even your small to mid-cap company? Is it to grow your venture so that you can lean back in your chair and become a Visionary Leader? I’m not sure that even I know what that phrase means, but I have heard that sentiment expressed as the Ultimate Business Goal by more than a few folks I coach.

That type of goal makes me uncomfortable. How about you?

Obviously, you want to get your company running and humming. However, it’s not prudent to think that your enterprise will ever many small light bulbs equal big onebecome self-perpetuating. Your role as the Entrepreneur-Owner-Visionary, whatever you decide to title yourself, is perpetual. Because the possibilities you create when you launch your venture and lead your company can be infinite.

If you are going to lean back and reap the benefits of the insights you had once upon a time, you may become myopic instead of visionary.

If your strategy is all hands on deck, all of the time (and I’m not talking about micromanagement either), then you are aware of trending, engaged in continuous learning, understand the value of employee and customer engagement, and are always thinking beyond your personal and professional horizon.

You know when it’s time to stay the course. You are prepared to make the hard calls that result in pivots and streamlining operations. You know where the buck stops: with you, at all times.

The days of leaning back in your armchair and delegating to others got pretty much squashed after 2008. That’s post-industrial era mindset. In today’s globally competitive digital marketplace, you can lean back in your armchair. I recommend that your armchair better be placed in the virtual and physical cockpit of what it takes to run your organization.  

There’s no Easy in Entrepreneurship. Then again, if it were easy, wouldn’t everyone be doing it?

What’s been your experience?

 Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers, LLC, brings entrepreneurial mojo back into small and mid-sized businesses and creates revenue-producing business strategies for technical start-ups seeking investors and early customers. Babette is recognized as one of the “2013 Top 50 Sales & Marketing Influencers.” She’s also a Certified Six Sigma Quality Green Belt. Download her newest White Paper at her Free Resources Page.

Do You Have A Band-Aid Approach to Quality?

How many of you in the Startup and/or Seller-Doer community address Quality on a daily and proactive basis? Do you have a dedicated staffer onboard whose focus is on Quality?

The majority of us think about Quality as something amorphous that’s “out there” hovering in the back of our brains. Oh yeah, that Quality thing. Quality is a noun in search of a descriptor. Sure, we want to do “quality” work every day, and most of us strive to do so. Except the “quality” of our output can range from low to high, can’t it?

If you are honest with yourself, you may not think about processes and practices in the sales, marketing and service community until something happens with your deliverable. It’s usually not something positive. Then you pull out your Quality hat, assemble your team and try to dissect the situation and find the root cause. After the fact.

You feel Quality is something Customer Service is hired to deal with, not you. You don’t have time to make Quality ASQ Blogger logo-solid-webpart of your daily deliverable. The Quality buck stops on someone else’s desk. Besides, if you were constantly aware of Quality, it would slow time to market and time to cash.

Perhaps those of you who own or work for small manufacturing companies, or are part of the Executive Team in a startup, react to lapses in quality rather than being proactive about preventing those lapses. Your Quality guy or gal may wear multiple hats in your organization. The drill is a matter of filling in forms and assessing raw materials and assembly issues…. after your customer tells you your deliverables fell short. Or you decide to walk the floor of your metal forming company, and begin to quantify the number of rejected parts that you see, perhaps for the first time. Talk about a rework issue. Or you are a startup whose business plan doesn’t include one sentence about Quality.

The real question is: as a startup or small to mid-cap company, do you feel you can afford to have a full-time employee whose job function is 100% devoted to Quality? You know the next question: can you afford not to have such an employee?

This post is written to address the question posed by ASQ CEO and Influential Voice Paul Borawski: “What is the most important challenge the quality community faces in ensuring that the value of quality is fully realized for the benefit of society?” That’s something to ponder, isn’t it? How many of you are aware of the Quality initiative within the organizations you work for? How many of you form your own companies with Quality principles and practices in mind?

For those of you who are in the service industry, consider the overall Service Quality Delivery of your products and services. We as consultants and sales people work very hard to identify trigger events,  build relationships, position value and ROI, negotiate contracts for our products/services/platforms. Then do you keep your fingers crossed when the contract is won, the work comes in-house to be implemented or, alternatively, is sub-contracted out for others to execute? Is that where things can, and frequently do, fall apart – with you having to take responsibility for the shortcomings involved with input-throughput-output?

To me, Quality is not applied-as-needed: either as a result of a quality output issue or when a big customer is vetting your business processes as you compete for a major contract. In my world, business development is part of everyone’s job description, whether stated or not. So, in fact, is becoming familiar with and conversant in what consistent and superlative Quality delivery brings to your revenue stream.

What place does Quality occupy in your business model and business strategy?

Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers, LLC, brings entrepreneurial mojo back into small and mid-sized businesses and creates revenue-producing business strategies for technical start-ups seeking investors and early customers. Babette is recognized as one of the “2013 Top 50 Sales & Marketing Influencers.” She’s also a Certified Six Sigma Quality Green Belt. Download her newest White Paper at her Free Resources Page.

This Team has Your Back

There are not enough hours in your day to deal with the tactical fire-fighting that drops into your lap on a daily, if not hourly basis. How to meet revenue demands: payroll, rent, raw material purchases, project deadlines, you name it. How to sell even though you are short-staffed.

This stuff makes you short-sighted, defensive, and less-than-innovative and responsive to person with multiple arms, imagebusiness development opportunities – which may be right under your nose. Except you can’t see them in your overwhelming “To Do” tactical clutter.

It seems like there’s not enough time for you to spend on continuous development of YOU. That’s where WE come in.

I’m challenging you to identify folks within sales, marketing, and business development whose blogs and insights can pluck you out of your own status quo mental mire. They will inspire you to always do your best work. 

I’ll make it easy for you, as well. These are the same folks I turn to for constant insights and a way of thinking about things ever-so-slightly differently, which leads you to: “Aha!”

Everyone needs “Aha!” moments.

The Top Sales World team, led by Jonathan Farrington, just published their new list of 2013 Top Sales & Marketing Influencers. I am humbled and honored to be included in this year’s list of the folks I, myself, turn to when I need to get “unstuck.” The diversity of approaches around the common theme of selling allows you to select the folks whose perspectives align with your own business development needs.

Your needs may change throughout the year. Guess what? This team has your back, continuously.

Each member of our team always writes about topics which cause you to think about the same thing, only differently. That slight difference on how we all see the same things makes a big difference in how you meet your business issues.

Allow yourself this luxury, daily. Set aside 30 minutes first thing in the morning before you become a business firefighter. Read what our team has to say. You got yourself into your current mire. We will feed you daily lifelines to extricate yourself from “where you are today” so that you can chart tomorrow’s course.

You are not alone anymore. We have your back. We’ve been where you currently are.

What strikes me about the Top Sales World group is their sense of collaboration, for and with each other, and always with their readers. Yes, each one of us is a consultant in our own right. Yet it’s our willingness to continuously share consistently high-quality content and – some of our “secret sauce” as well – that makes the team’s overall contributions to sales, marketing and business development unique in today’s globally competitive marketplace.

While you can choose to hire these folks to help your business, you can sample what we bring to your business table on a daily blogging basis, as well as through the monthly Top Sales World publication. I don’t need to emphasize how much the world of sales and marketing has changed since the financial debacle of 2008. 

Take the time to continuously re-educate yourself by sampling the content from this fascinating team. Learn from some of the top minds in the business, before you chose to hire them. Connect with them on Twitter, sign up to receive our individual blogs via RSS feeds as well as newsletters.

You owe yourself the gift of self-development. Our team gives you a place to start your own continuous sales and marketing improvement initiative.

Let me know which blogs and business perspectives strike a common chord with you.

Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers, LLC, brings entrepreneurial mojo back into small and mid-sized businesses, particularly in the manufacturing sector. She builds vibrant revenue-producing business strategies for technical start-ups seeking investors and early customers. Babette is recognized as one of the “2013 Top 50 Sales & Marketing Influencers.”  Download her newest White Paper at her Free Resources Page.

Customer Discovery isn’t Sales

S-E-L-L probably is the foulest word in the vocabulary of entrepreneurs, especially where a technical startup is involved. It conjures up notions of cheesy and sleazy stereotypic sales types. Yuck!  Seriously, would you have gone to engineering school if you knew then that you would have to sell now?

The word is prettied up, and called lots of other sweet-sounding names, like customer conversations, customer discovery, and investigational dialogues. When it comes down to it, however, it’s still that four letter word. SELL.

Transacting business, where someone pays you money for your products, services, and platforms, is selling. The goal of the business transaction is to sell something to a customer who is so jazzed about your offering, that they are willing to exchange currency in return for their ability to use or access your deliverable. That entire sequence is called making a sale. [Read more...]

It’s not Networking. It’s Leadership.

If you sit at the helm of your mature business or even your startup, you are responsible for building business and driving revenue.  By leaving sales activities up to the “sales types”, you may find that their individual as well as collective efforts fall short of your expectations. 

As CEO of your company or venture, you occupy a unique position. You have the privilege of leading your enterprise. How many of you take advantage of this opportunity that your “job title” provides you?

In addition to social platforms in which you participate, how many other networks are you a part of? How do you utilize yourHandshake position and participation within these networks to grow your business?

There’s more involved in this initiative than going through the motion of status quo social networking activities, joining various trade associations and assuming your membership – or even sponsorship – means people “owe” you business contracts because you both are members of the same organizations.

Opportunities to demonstrate domain area expertise happen in the time between trade shows, professional events, and social events. Do you remain a static spectator, or are you actively engaged in demonstrating why your company needs to be top of mind to potential customers? [Read more...]

Is Your Free Service Worth My Investment?

No matter whether you sell for someone else’s nascent company or you are the CEO of your own startup, what is the goal of your enterprise? If you tell me it’s to attract investors, you may be selling yourself short, literally.

Are your activities focused on chasing after angel and venture capital investors as the goal of your venture? How about shifting your focus to acquiring customers.

Most investors will tell you that seeking their support should be your last resort.  It’s a lot better if you have customers, and paying customers at that. Otherwise, you just may have traded your company for a job, essentially working for the investors’ company.

[Read more...]

Soft-Skills are not Wimpy

Whoever sold you on the idea that developing soft skills was for not-so-smart folks – is not-so-smart themselves. That person probably has never sat across the table from the CEO of a prospective company to whom you were presenting your products, services and platforms. That person may have been your professor or academic advisor. They may have been your mentor. They may have been a family member, even your grandmother. That person simply was not being realistic.

Whoever sold you on the idea that all you needed to do was develop highly-honed soft skills to be successful selling and closing deals for einstein, right brain left brainyour products, services and platforms also fell short of the mark. In essence, they told you that you wouldn’t need to rely on the left side, that analytical side, of your overly-developed right-sided sales brain.

Selling is not prescriptive. Entrepreneurship is not an academic exercise. Engineering and IT solutions become valuable only if the person making the investment fully realizes the translational value of your offering.

Soft skills are powerful. They are to be applied continuously. They become translational as well as transactional when you are willing to listen with both sides of your brain to create ROI and value.

[Read more...]

Put Away Your Business Blankie

Many of us have a trusted circle of advisors to whom we turn for insight and guidance on all sorts of issues, like career-building, starting our own companies, investing, and business development. Our trusted circle of advisors may include friends and family, mentors, colleagues, and friends of friends.

We carry these people, our trusted circle, around with us like a well-worn blanket, the kind we had when we were children and refused to part with – even when that blanket had become so well-worn with our love that it was nothing more than a tangled mass of fibers.

We never saw our blankie that way. To us, no matter how degraded it became, we continued to see only the pristine, soft, and reassuring Linus blankieblankie what was a constant comfort to us along life’s travails. Perhaps the most famous blankie-carrier is Linus van Pelt, from the comic strip Peanuts®.

How worn is your business blankie?

Your competitors, investors and customers, regarding you and your trusted circle of advisors from the outside-world-looking-in, may consider your business blankie as something of an old-boys or sorority network.  Perhaps you still hang out with everyone from your high school or country club. Any way you choose to look at this, from their perspective, your blankie is well past its prime purpose.

Your business blankie may not be serving you well in today’s globally competitive economy. [Read more...]

If You Build It, Sell It.

There’s been a lot of online chatter lately about how to create your first sales team for your startup, including feasible compensation strategies.  I hope you haven’t put off having your first selling conversations until you secure funding to hire your first VP of Sales.

 If so, you are already behind the 8-ball.

Your first selling conversations start with customer discovery, and encompass those pitches to investors as well.

If you are the CEO, you sell. If you are building it, you are responsible for selling it.

The problems start when the CEOs of startups (and some mature service companies) put the sales function back into the same status quo siloiStock_000007195660XSmall in which it has always existed. Selling is someone else’s responsibility. You didn’t go to engineering or architecture school to sell. You went to school to create and to “do.”

So you leave the most critical transactional, and translational, aspect of your venture up to Them: those sales types.

There are Sales Types and there are Sales Types. The problem continues when you leave the selection of those sales types up to the investors of your early stage startup. Investors and advisors just may bring in the folks who sell like it’s 1990 to get those periodic spikes in sales when it’s time to apply for another round of funding. They just may bring in the sales trainers who have their tried-and-true one-size-fits-all used by millions canned spiel.

They may over-structure your organization long before you really need a sales force.

Startups are not miniature versions of large companies. Why make your startup vulnerable by refusing to take the helm as the first Chief Business Development officer? If the buck stops with you, then get down to work generating the buck.

Take the time to learn how to articulate – in words everyone seated around the business table can understand – the value that your product, service or platform brings to investors and early adopters. If you can’t articulate this value proposition to your early stage partners, how are you (or investors) going to be able to articulate it to the first VP of Sales?

If the first VP of Sales is unable to meet your strategic, but poorly stated, financial expectations, you may be out $200,000 and one VP of Sales within 12 months. You may become a lot wiser as well, but why learn in this manner?

It’s exciting to set up a sales force for your startup. It’s thrilling to gain a funding round and hire staff and create the look and feel of an established and thriving company.  Go-to-market, launch time may project your startup into a trajectory where quotas cannot be met because target markets are insufficiently defined.

Yes, there may be millions of folks out there who could use your product, service, or platform. No, these people aren’t buying when you ask them to.

How many customers did you, Ms. CEO, speak to before you decided to throw your sales force at the problem of revenue generation?  Waiting for your sales force to tell you that your venture doesn’t quite fit into the marketplace is not the way to gather customer discovery feedback. That’s customer service and market research, not selling. You may be too far down the product development road at that point to make those critical pivots that would have allowed your product, service or platform to become a viable and preferred choice for customers.

Your first selling conversation starts with you. Have these early on, and often. Those startups that thrive and lead the field are the startups where the CEO isn’t too far away from the customer interface.

Make the decision to become that type of CEO-Leader.

Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers, LLC, brings entrepreneurial mojo back into small and mid-sized businesses, particularly in the manufacturing sector. She builds vibrant revenue-producing business strategies for technical start-ups seeking investors and early customers. Download her newest White Paper at her Free Resources Page.

Do You Play Well with the Kids in your Business Sandbox?

You know as well as I do that there are people in your organization you enjoy working with, and those whom you don’t. If you work for a large corporation, your feelings may become lost in the crowd. If you are in a startup or small company with less than 20 employees, it’s hard to hide your feelings. If you are working closely with technical, engineering and sales professionals, the situation can seem like mixing oil with water.

One of the first signs that the wheels are coming off a startup is when everyone is at odds with one another. If you are in a small, family-owned business, however, this type of dysfunction may be the status quo and, unfortunately sanctioned, norm.  Along the sales-engineering interface®, tension between disciplines can become so palpable that you can cut it with a knife.

You are all playing in the same sandbox, every day. [Read more...]

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