Whoever sold you on the idea that developing soft skills was for not-so-smart folks – is not-so-smart themselves. That person probably has never sat across the table from the CEO of a prospective company to whom you were presenting your products, services and platforms. That person may have been your professor or academic advisor. They may have been your mentor. They may have been a family member, even your grandmother. That person simply was not being realistic.
Whoever sold you on the idea that all you needed to do was develop highly-honed soft skills to be successful selling and closing deals for your products, services and platforms also fell short of the mark. In essence, they told you that you wouldn’t need to rely on the left side, that analytical side, of your overly-developed right-sided sales brain.
Selling is not prescriptive. Entrepreneurship is not an academic exercise. Engineering and IT solutions become valuable only if the person making the investment fully realizes the translational value of your offering.
Soft skills are powerful. They are to be applied continuously. They become translational as well as transactional when you are willing to listen with both sides of your brain to create ROI and value.