I like to read. Do you?
You can’t do business in a vacuum! You’ll become “more than” by collaborating with your technical counterparts on business development if you have relevant topics for discussion. And think about all the neat ideas you can exchange because you read.
I like these books. I’ve read them all. Feel free to add to this list.
Selling To BIG Companies, by Jill Konrath
SNAP Selling, by Jill Konrath
High-Profit Selling, by Mark Hunter
Group Genius, by Keith Sawyer
Trust-Based Selling by Charles H. Green
Six Thinking Hats, by Edward De Bono
Zero-Time Selling, by Andy Paul
Crossing The Chasm, Geoffrey Moore
The Alchemist, Paulo Coelho
Dirty Little Secrets, by Sharon Drew Morgen
Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future, Dan Schawbel
The Four Agreements, Don Miguel Ruiz
The Experience Economy, Updated Edition, B. Joseph Pine II, James Gilmore
Infinite Possibility: Creating Customer Value on the Digital Frontier, B. Joseph Pine, Kim C. Korn
Take The Cold Out of Cold Calling, Sam Richter
Good to GREAT, Jim Collins
Let’s Get Real or Let’s Not Play, Mahan Khalsa and Randy Illig
The Lean Startup, by Eric Ries
Four Steps to the Epiphany, Steve Blank
Business Model Canvas, Alexander Osterwalder & Yves Pigneur
The Startup Owner’s Manual, Steve Blank and Bob Dorf
A Brief History of Time, Stephen Hawking
The Entire Harry Potter Series, J. K. Rowling
Tolkien’s Lord of the Ring books, including The Hobbit
