Customer conversations. Customer discovery. Sales lead nurturing and management. Call it what you will. I am talking about engaging real live customers. The types of customers who will pay real live money for your products and services. After grants and investor dollars are expired and you actually are in business, for real. Even when you’ve been in business for a while, and realize you are stuck and unable to move your business to the next level.

Engaging your customers involves more than just words. Especially if you have the opportunity to be in the same room with the individual with whom you are conversing. Even a virtual conversation, where there is video along with audio, can offer up a wealth of information. [Read more...]