Put Away Your Business Blankie

Many of us have a trusted circle of advisors to whom we turn for insight and guidance on all sorts of issues, like career-building, starting our own companies, investing, and business development. Our trusted circle of advisors may include friends and family, mentors, colleagues, and friends of friends.

We carry these people, our trusted circle, around with us like a well-worn blanket, the kind we had when we were children and refused to part with – even when that blanket had become so well-worn with our love that it was nothing more than a tangled mass of fibers.

We never saw our blankie that way. To us, no matter how degraded it became, we continued to see only the pristine, soft, and reassuring Linus blankieblankie what was a constant comfort to us along life’s travails. Perhaps the most famous blankie-carrier is Linus van Pelt, from the comic strip Peanuts®.

How worn is your business blankie?

Your competitors, investors and customers, regarding you and your trusted circle of advisors from the outside-world-looking-in, may consider your business blankie as something of an old-boys or sorority network.  Perhaps you still hang out with everyone from your high school or country club. Any way you choose to look at this, from their perspective, your blankie is well past its prime purpose.

Your business blankie may not be serving you well in today’s globally competitive economy. [Read more...]

Customer Conversations or Sales Chit Chat?

When’s the last time you had a conversation with your customer? A two-way dialogue, rather than asking a bunch of questions sales training convinced you would inevitably lead into selling and buying mode?

Once you transition into those now rather well-known, sales-spiel idiomatic questions (you know what they are, I won’t repeat them in this post), you run the risk of turning off your customer. You are engaged in stereotypic sales chit chat. The exact type of chit chat they are anticipating. [Read more...]

Wearing Your Value Proposition like A Second Skin

How many of you treat your value propositions like a closet full of clothes? You get up each day and decide which value proposition you are going to wear. In your mind, depending on the customer, your value proposition is disposable and subject to whim. In your mind, depending on how the prospecting conversation goes, you may swap out one value prop for another.

Really?

Value propositions are nothing less than the tangible benefit a customer or investor receives from doing business with your company. While you may tailor the tangible benefits side of the equation, your value proposition is nothing short of communicating your core values to your customers and investors. [Read more...]

5 Tips for Selling Your Venture to Investors and Customers

Does the thought of pitching to investors and selling to customers excite you or make you extremely uncomfortable? Some of you are very smooth at presenting, but not very successful at receiving funding. Others of you sound robotic, spitting out some artificial sounding sales spiel that you don’t believe yourself; you end up short-changing investors and customers on your viable venture.

Regardless of which one of the preceding scenarios describes you, Failure to Obtain Funding from investors and Failure to Acquire New Customers is the result of some mis-perceptions of your role as the CEO of your start-up. [Read more...]

4 Tips to Avoid Leaving YOU Up to Other People

Are you frustrated about why no one seems to “get” just what it is that you can do for them? You tell them your job title, or your degree, or you describe your skill sets. Perhaps you pepper your conversation with details about your products, services, platforms, solutions. You pitch to them. You sell at them. You demo for them.

And then you stop. Short.

You leave it up to them to connect the dots. You leave it up to them to figure out how they can use just exactly what it is that you offer them.

Why would you leave it up to them to figure YOU out?

They have better things to do with their time. Higher priorities.

Unless, that is, you have taken the time to do your homework before you spoke with them. Unless, that is, you have taken the time to figure out what the dots-to-be-connected look like in their organization. [Read more...]

Why Pitching Doesn’t Sell

It could be that no one really wants to catch whatever it is that you are pitching at them. Or is it slinging at them?

Did you ever think about your “pitch” that way? News flash: Potential customers and investors do.

With everyone pitching all sorts of stuff in their direction, the person on the receiving end just might want to duck, for starters. And then run away from you. Plus, you might miss your target, entirely.

Some of you are probably thinking about your “pitch” or “demo” slide deck right now, as you are reading this post.

Don’t get me wrong. There are some incredibly fine pitch folks out there, for sure. Except that what they call a “pitch” really is a business development art form.  They know it, I know it. Kudos to them! [Read more...]

Who’s the Expert?

You spend a lot of time and money and years honing your skills, whether they are technical or business oriented. You’ve got certificates, diplomas, awards and a significant investment in continuously growing and improving your expertise. You attend sales schools, social media summits, professional association conferences. You are a speaker, mentor, advisor.

You’ve got expertise, hands down. You’ve got the credentials, hands down. You’ve got the killer resume and experience, hands down.

That makes you the expert.  Right?

Not so fast there…

[Read more...]

Are Your Clients Providing ROI?

Now that’s reversing the question, for a refreshing change. We work so hard to provide value to our customers, and justify their spend on our services. In order for them to show us the money  we show them how we are going to deliver the goods to help them move their businesses forward.

Fair enough.

In the long run, after all the justification and negotiation and revisions and engagement, what is the ROI of our customer base to us? More specifically, which customer segment delivers the greatest ROI to us?

Nurturers

There are the folks who nurture and endorse us, promote us, help us gain greater visibility. Without ever having spent a dime for our services. Certainly these relationships are worthwhile. These aren’t necessarily the people we would, or should, expect to directly monetize our businesses. They are extremely valuable. We have earned their respect and they, in turn, have ours.

[Read more...]

Does Your Start-Up Still Look Like Your Start-Up?

Entrepreneurs have tremendous passion and commitment to their idea, their product, their platform, their “baby.” In some cases, their “baby” is more than an idea – they’ve been able to gain localized marketplace traction in the case of products. Traction spurs them on, fuels their passion.

Onward and upward!

Then reality hits…. And the need for funding from sources other than friends and family. Perhaps demand exceeds capacity to manufacture (even your own kitchen can become very small very quickly).

That’s when you look for help: usually in the form of the local business incubator. You become a serial entrant in business competitions which can inject small sums into your operating capital.

That’s when the proverbial poop hits the fan. [Read more...]

You Know I’m Right

In my early days as a sales rep, I had a customer who only wanted to hear himself talk. After he had ranted for a while, he’d lean back in his chair and state to the heavens: “You know I’m right.” At which point I, and whoever else was sitting across the table from him, would reply: “Well, let’s also consider a different perspective.” Which would prompt another back and forth exchange of ideas in which he dominated the conversation, again leaned back in his chair, declaring his mantra that he was, of course, right. It worked every time, as he sucked folks into this behavior pattern. It was dysfunctional selling.

With so many of us recommending that you take the time to listen to customers, rather than presenting and trying to sell, what do you do when you are dealing with customers who haven’t the slightest interest in hearing anyone else speak? Other than themselves, of course.

[Read more...]

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