Does the thought of pitching to investors and selling to customers excite you or make you extremely uncomfortable? Some of you are very smooth at presenting, but not very successful at receiving funding. Others of you sound robotic, spitting out some artificial sounding sales spiel that you don’t believe yourself; you end up short-changing investors and customers on your viable venture.

Regardless of which one of the preceding scenarios describes you, Failure to Obtain Funding from investors and Failure to Acquire New Customers is the result of some mis-perceptions of your role as the CEO of your start-up. [Read more...]