Are you frustrated about why no one seems to “get” just what it is that you can do for them? You tell them your job title, or your degree, or you describe your skill sets. Perhaps you pepper your conversation with details about your products, services, platforms, solutions. You pitch to them. You sell at them. You demo for them.

And then you stop. Short.

You leave it up to them to connect the dots. You leave it up to them to figure out how they can use just exactly what it is that you offer them.

Why would you leave it up to them to figure YOU out?

They have better things to do with their time. Higher priorities.

Unless, that is, you have taken the time to do your homework before you spoke with them. Unless, that is, you have taken the time to figure out what the dots-to-be-connected look like in their organization. [Read more...]