With the end of the first quarter approaching, there’s a bit of blog verbiage going around focusing on giving your client base a good Spring cleaning. While I couldn’t agree more, and have written about it myself, let’s change things up, shall we?

Perhaps the best Spring cleaning should start with YOU. Regarding the types of customers you want to acquire.

If your customer base seems a bit stagnant, problematic, risk averse, tight on their money and liberal on their criticism, even unchallenging and downright boring, perhaps they are not the type of kids you should be playing with anyway.

Have you ever asked yourself why are you so attracted to these types of customers in the first place?  Do some of these scenarios sound familiar? [Read more...]