If you are building your sales pipeline for your business or venture, you know by now that it is hardly a piece of cake (I wonder how that phrase is going to optimize on the search engines.) It takes constant work to identify and develop potential customers, while establishing your subject-matter expertise in specific areas of industry.
Even mature businesses can never sit back and relax and ease off on their sales, marketing, and engineering efforts. Once you are “there”, you need to stay “there”. Even when your company has moved beyond the early-adopters and tryers, and has gained mass market attraction. It’s still a matter of leveraging all the tools in your toolbox to maintain your toehold if not stronghold. [Read more...]