When’s the last time you had a conversation with your customer? A two-way dialogue, rather than asking a bunch of questions sales training convinced you would inevitably lead into selling and buying mode?
Once you transition into those now rather well-known, sales-spiel idiomatic questions (you know what they are, I won’t repeat them in this post), you run the risk of turning off your customer. You are engaged in stereotypic sales chit chat. The exact type of chit chat they are anticipating. [Read more...]